A sales funnel is an effective tool to convert prospects into customers. Although it may sound somewhat complicated to do this, the creation of a sales funnel is quite easy. Here are the main steps to follow:
Step 1 -
Target Audience Definition
Using data or demographics already gathered on your customer base, create an “ideal buyer” based on that information. This is the person (age, gender, education level, geographic location, lifestyle, income, etc.) you see as your perfect buyer.
Step 2 -
Build Your Lead Magnet
A lead magnet is something of value you provide to prospects to collect their contact information. It could be a free download, a discount on their first purchase, an eBook, or whatever you think will generate interest in your product or service.
Step 3 -
Build A Landing Page
A landing page is the web page a prospect is directed to when they click on a link in an email or ad you have promoting your product or service. The landing page should be different from your website's home page as it serves a specific purpose.
Step 4 -
Encourage Leads in Emails
With the contact information you have gathered on your prospects, you must now work on building a relationship with them. A series of emails on your products or services that contains interesting, informative, and entertaining content will do this.
Step 5 -
Make A Good Offer
One way to speed up the conversion from prospect to customer is to offer a sweetheart of a deal. To score a high conversion rate, your offer must address a pain point faced by prospects, and it is not just a sweet deal, but has to be at a good price and well defined.
Step 6 -
Build A Sales Page
All a sales page does is sell what you are trying to sell. It should plainly spell out the benefits of your product or service and how it with solve the problem of the prospect.
Step 7 -
Create An Order Form
A simple order form that is straightforward and does not require excess information from the potential customer will get prospects closer to where you want them.
Step 8 -
Build A Post-Purchase Sequence
After conversion, you still have work to do. Tracking emails, additional offers, and helpful tips relevant to the product or service you are selling will act as a perfect follow-up and will aid in continuing to build relationships with customers.
Step 9 -
Always Test and Optimize
Your sales funnel components will also benefit from some tweaking here and there. Always work to improve your results and upgrade what a prospect sees as they travel through the sales funnel.
Free Tools to Help You Build a Sales Funnel
There are all-in-one platforms that make creating a sales funnel easy and quick. Two popular ones are Mailchimp and Systeme.io. An all-in-one platform includes page builders, email marketing software, and payment integration. WordPress users have access to a free builder in WPFunnels. It includes templates and easy drag-and-drop designing.
The Benefits of Sales Funnels
A sales funnel offers many advantages. From a streamlining of leads to better conversion rates, a sales funnel takes a tough job and makes it simple. Plus, you can better forecast sales, gain deeper insight into your potential customers, and improve the efficiency of your marketing. When you consider these benefits, it becomes clear that the success of your business may rest on whether or not you use a sales funnel. Plus, you can bet that your competition is using this tool to attract prospects.
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Conclusion
A sales funnel is not a marketing funnel. They are connected, but the marketing funnel comes before the sales funnel. A sales funnel encourages prospects to convert into customers based on your content. Although it may sound complicated, building a sales funnel is not hard. Free tools make it even easier. You can choose from several different funnel-building platforms, and some all-in-one platforms save you both time and money. If your business is depending on a steady flow of new customers, you need to seriously consider adding a sales funnel to your lead generation process.